Who Am I?
I am a front end Web & UX/UI designer with a background in graphic design. My experience has been very varied, ranging from marketing to web development. I am well versed in programmes such as WordPress, Wix, the Adobe Suite and of course Figma where a majority of my designs are first created.
Having graduated from Lancaster University with a degree in Marketing and Design I went straight to work becoming a freelance web designer and social media manager. I relish the challenges web design brings and the process of creation when working with a client.
Previous Experience
Web Developer and Marketing Co-Ordinator | Furniture Fusion
Manage product listings for bespoke and contracted furniture, working closely with international suppliers to relay discounts and key information to potential customers across the webpage.
Worked closely with off-site marketing managers to develop the monthly social media schedule and collaborating with media outlets such as Designer Insider to display notable projects with brands such as Hilton hotels, Mount Royal, Burger & Lobster and Hard Rock.
Monitored key performance indicators (KPIs) across the website and established SEO initiatives across listings and social media
Develop graphics content for website banners, client presentations, customised resource pages for clients and operations manuals.
Managed the implementation of 3D internal software to display product images, working closely with web developers to ensure the implementation is conducted smoothly.
Media and Communications Officer, Fylde JCR | Lancaster University
Executed a marketing campaign for wellbeing week, produced Print, Digital and Email specific media.
Spearheaded the merchandise production, created all merchandise and mock-ups, negotiated sale price with manufacturer and designed the POS (Point of sale) Website for merchandise.
Optimised work produced to align with university brand guidelines, with an emphasis on work to work in tandem with SEO & SEM analysis I conducted to boost engagement.
Content Creator and Communications Assistant | St. Johns Hospice
Designed pages for the annual Christmas newsletter advertising Tree collection, notable events and Team achievements through the year.
Created events booklets such as “Last night at the Proms”, an event held by St Johns. Aligning with brand guidelines and previous events work.
·Provided strategic recommendations to enhance online presence and engagement to reach a younger demographic via content creation.
Marketing Assistant | Across the Bay Podiatry & Footcare
Conducted a complete redesign of social media platforms including Facebook, LinkedIn and Instagram, improving aesthetic appeal and subsequently boosting user engagement.
Developed digital marketing strategies, including SEO through developed copy for social media, digital advertisements and social media campaigns to increase brand awareness including producing a material timeline to ensure consistency with brand presence.
Conducted market & competitor research and analysis, providing actionable insights for future marketing efforts.
Social Media Manager | CMC Driving Tuition
Established and managed social media accounts, driving brand awareness through targeted campaigns, producing copy and digital content.
Analysed performance data to optimize social media content, improving campaign effectiveness and ROI.
Created and implemented a marketing strategy, utilising analytics tools such as Google trends, Google Analytics and Meta analytics to measure performance and optimize content.
Recent Projects
Want to see more of my work? Head over to my portfolio to view all my public work.
